For Faiza Abdulgafur, food is more than just sustenance — it’s storytelling, heritage, and healing. With over two decades of entrepreneurial experience spanning East Africa and Australia, Faiza’s journey through industries like automotive, hospitality, and import/export has culminated in something deeply personal: Jambo Foods®.
Rooted in her East African and South Asian heritage, Jambo Foods® is Australia’s first East African-inspired food brand, offering a unique and soulful twist on the beloved Aussie tradition — barbecue. The brand’s standout star? The now locally-famous Choma Paste — a fusion marinade that turns any BBQ into a flavour-packed celebration.
“I’ve always loved hosting and feeding people,” Faiza shares. “It brings me joy to see people enjoying recipes passed down from my mother and grandmother. That’s how this started — with compliments around the table.”
From those humble home gatherings, Jambo Foods® was born. More than just a food brand, it’s a movement of culture and care, introducing Australian tables to authentic East African flavours while empowering underprivileged communities. Through a dedicated partnership with non-profit Sisters 4 Sisters, 10% of all proceeds go directly to support women in need.
In Faiza’s words, “We’re here to feed your soul, honour our traditions, and uplift our sisters. One choma marinade at a time.”
As the Kenyan-Australian community continues to grow and thrive, Jambo Foods® is a proud reminder of what happens when passion meets purpose — and when culture is celebrated in every bite.
So next time you’re firing up the grill, don’t forget to bring the choma. Your taste buds — and your community — will thank you.
